NYTimes – Before Models Can Turn Around, Knockoffs Fly
Buyers from the nation’s leading department stores will sift through the work of hundreds of designers as another Fashion Week begins today in New York, seeking the looks that shoppers will want to wear next spring. Seema Anand will be looking for the ones they want right now.
Ms. Anand, who will be following the catwalk shows through photographs posted instantly on the Web, is a designer few would recognize, even though she has dressed more people than most of the famous designers exhibiting a few blocks from her garment district studio, under the tents in Bryant Park.
“If I see something on Style.com, all I have to do is e-mail the picture to my factory and say, ‘I want something similar, or a silhouette made just like this,’ ” Ms. Anand said. The factory, in Jaipur, India, can deliver stores a knockoff months before the designer version.
Ms. Anand compared a gold sequined tunic she created with a nearly identical one by the designer Tory Burch. Bloomingdale’s had asked her to make several hundred of the dresses for its private label Aqua, she said.
The Tory Burch dress sells for $750; Ms. Anand’s is $260.
Tags: Blue Plate, Knockoffs, NYtimes, Seema Anand
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